Obtain a powerful domain name for your Real Estate website.
More and more often companies are advertising their domain name on everything from business cards to television commercials. This popular marketing technique has worked for thousands of businesses that share the same thing..... they have a powerful domain name.
Why are our Real Estate domain names so powerful?
What will prospective clients remember best about you?
Your name?
Your company name?
Your slogan?
Your phone # or address?
Your e-mail?
OR......
The name of the town that they
would like to purchase property in?
Only one Real Estate agent and/or Broker can own the domain Name for your city, town or community…..providing you with unlimited means of accessing the potential Buyer and/or Seller looking to actively locate or relocate in your area.
BuyAHomeInYOURTOWN.com can put your business above your competition and dramatically increase your gross income. Over the last decade, the internet has grown by leaps and bounds. Now, in order to keep up, almost every agent's marketing system includes having a website to advertise their properties. The problem lies in that most prospective clients will skim through your website and the next day will not remember the Real Estate agent’s name or contact information. It is mostly a hit and miss chance that the interested Buyer will be able to find you.
By using our unique domain names, buyers can easily remember how to find your website or contact information. These buyers, having made the decision where to purchase property, already know the biggest and the most important part of your domain name….the name of “your town”!!
Here are a few marketing tips that can help maximize the power of these domain names:
Note: Some of the real estate marketing tips described by Rising Sun Domains on this website may require additional disclosures. It is your responsibility to contact your Broker or your State Department of Real Estate for any additional requirements.
Marketing tip #1:
Put the domain name on all of your Real Estate Signs.
You can also place a sign rider with the domain name on each sign (Highly Recommended).
Marketing tip #2:
Use your domain name on Baseball caps.
In today’s hot market, young and old alike can be seen with a “favorite” ball cap that they have chosen to “get the word out” for their favorite team, sporting event or the company they work for. What better way to put your name forward than to provide a ball cap with your domain name embroidered on the front to a prospective client.
Marketing tip #3:
Have your shirts and blouses embroidered with the domain name.
If you wear a jacket put the domain name on it. You can also place your domain name on golf balls, key chains, bumper stickers and other items to help draw traffic to your site.
Marketing tip #4:
Use your domain name on your letterhead, envelopes and Business cards.
It’s just another way to obtain exposure…. exposure…. exposure…
Most letterheads and business cards contain contact information that forces the user to refer back to these documents for more information. Having these domain names located on documents, the prospective client will most likely remember your website address without referring back to the card or letterhead.
Consider a person in working in the post office. He or she may see the domain name on your envelope and either they, a relative or a friend, is in the process of buying or selling Real Estate. It may be the trigger that creates a contact. Just another Real Estate marketing tool!
Marketing tip #5:
Rent a billboard in town using the domain name as a contact.
This real estate marketing technique will give your website a great amount of exposure to both travelers and citizens of your town or city.
Marketing tip #6:
Advertise your domain name in magazines or local newspapers.
If your town is a popular resort area, advertise the domain name in magazines that specialize in this type of readership.
Will these people need to write down or save the contact information? We don’t think so. If your town is an area that has a large second home market, advertise the domain name in the area where the Buyer's main home is located.
Marketing tip #7:
Use a license plate to market your business.
Place your domain name on your license plate or frame. Another way this license plate can be used is to give one to your loyal clients, relatives or friends to put on their vehicles (if necessary pay them an annual fee). Your advertising will then be exposed to hundreds of potential clients every day.
You may also have your license plate printed in reverse image. This can be read by a vehicle that is in front of you by looking in their rear view mirror. If your vehicle is parked in a parking a lot people walking by will notice the plate and curiosity will tempt them to read the plate. Once they figure it out the words will be remembered. When they are contemplating selling or buying, this domain name will come to mind.
Marketing tip #8:
Use your new name in movie theatres.
Sign a contract with a local movie theater to flash your Domain name on the screen for 3 to 5 seconds during the pre-show advertising period. The name will be easy to read and remembered by the movie goers.
Marketing tip #9:
Use your domain name on flags in front of the office. (Brokers)
Recognition of the domain name located on a flag with night illumination at your office will give you 24/7 exposure. This is a powerful marketing technique that will be recognized by everyone who drives past your office.
The domain name "BuyAHomeInYourTown.com" can be used as a “website name," a “masking domain” or an additional “Pointer” to your existing real estate website. No change is necessary to your existing website URL. This is easily done by your website's webmaster. The most important real estate marketing tool is the one that gets clients to contact you. After the client is on your website, all the contact information necessary to reach you is on his computer screen.
As quoted from the National Association of REALTORS® e-PRO Course - “Your website is YOUR place on the Internet. While search engines may help to drive people to your website, it will be your individual marketing efforts that bring the fastest and best results. The first step, simple and yet neglected by so many professionals, is putting your website address (URL) on all your conventional real estate marketing pieces… Your URL should be your domain, a permanent URL that you “brand” by exposing it everywhere.”
As a Real Estate Professional, marketing is a very important aspect of your business and as such, you can see that the Domain Name can be easily promoted in many different ways that will only serve to direct and increase traffic to your website.
Danielle Kennedy, in her best seller “How To List and Sell Real Estate,” states that….
“Most agents devote little or no quality time and effort to developing their methods to a high level. They always act in terms of getting the one listing or sale in their minds at the moment. They may believe they’re taking a longer view, but when it comes to action, they do little beyond improvise their next telephone call, door-knock, or face-to-face meeting. They function entirely outside the concept of perfecting systems for gaining listings and closing sales. They operate on the play-it-by-ear plan. They continue on this basis throughout their real estate careers, however long or short. Leaning this way and now that way, they never put together an act good enough to make enough money to raise them safely above the mediocre stage.”
Why are these Real Estate domain names so powerful?
They are easy for people to remember!
Displaying the domain name using these and other marketing techniques prompts potential clients to inquire about your Real Estate business. You then become the pursued rather than the pursuer. Buyers can type a question on their server home page question bar……ex: “Buy A Home In Your Town.” If your webmaster has done their job, your website will rank higher on the search engines.
As you can see it is not just a name - It is a Powerful Marketing System with Unlimited Applications!
Do you have any Real Estate marketing tips that were not listed?
Send it to us and if the tip is used on our website, you will recieve a
20% discount on your next Real Estate domain name purchase.
